What You Get With Our Paid Ad Service
Why PPC is # 1 In Delivering Immediate Results
Google and Bing are the top two search engines in the world, and the data tells a compelling story.
- An ad in the first position gets an average click-through-rate of 7%
- 70% of mobile searchers call a business directly from Google Search
- PPC has a 54% success rate while local tv ads only have a 1% success rate
- 45.5% of people can’t tell the difference between Organic and Paid search results
- Google Display Network serves 180 billion views a month
Google Ads is THE Place To Be Seen
Get ahead of your competitors and in front of customers by being at the top of Google search engine. Even if you are starting out, a strategic Google Ads campaign ensures your business is found at the right time, when people are ready to buy. We have the expertise and technology to maximise every dollar of your budget.
Google Display Network
As well as being seen at the top of search results, you can find new customers through Google Display Network ads where your ad is featured on other successful websites, videos and applications that your target audience is already most likely browsing.
Show off your products with an image-rich ad popping up on search results pages. Google Shopping gets users looking at what you’ve got to offer before they’ve even clicked on your site. This means less dead-end clicks and more profit-soaring conversions.
As an online business, there are few things more discouraging than an indecisive customer abandoning his or her virtual shopping cart. Google Remarketing targets users who have visited.
Bing Will Increase Your Reach For Less
15% of total Australian searches
The number of customers with Bing as their search engine of choice is more than you’d think, and adoption is steadily increasing. Bing accounts for 15% of total Australian searches, which can make a decent dent in your leads target.
An affluent audience
A third of Bing users have an income of $100k and are mostly an older and highly educated audience. This is huge for businesses whose target audience fit this demographic; your most profitable leads could come from Bing!
Bing Ads offer users the ability to control which gender and age demographics see your search ads, which can make a huge difference to the quality of your leads. Demographic targeting can be controlled at either the campaign or ad group level within Bing Ads.
Lower cost per click (CPC)
Advertising on the Microsoft Search Network generally garners a lower cost per click (CPC), so you can allocate a smaller percentage of your digital spend on Bing. Potentially seeing a lower overall spend and a higher ROI on paid search.
Accreditation And Awards
What is PPC?
Did you know that 65% of all clicks made by ready-to-buy users go to paid ads? Google Ads search volume shows the top three paid ads on Google attract almost half of total clicks on the page.
When done right, the power of PPC ads can be phenomenal for businesses. It’s the fastest way to connect with users looking to buy a product or find a service.
We’ve made PPC one of the sharpest tools in our digital toolbox – so much so, that we’ve been given Google’s stamp of approval as a ‘Premier Partner’.
Not only that, we can give you the opportunity to learn from our team of PPC specialists with Google and Bing ads training, so you can develop the skills you need to outclass your competitors.
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Frequently Asked Questions
Which platform should I advertise on, Google or Bing?
As you would have seen from above, Google and Bing (Microsoft Advertising) are the two major search engines and they both have their merits. It can be time consuming to try understanding how to optimize each campaign and to know which search engine works best for your business but don’t worry, we’ll do the hard work for you and optimize to give you the best results.
Can I track phone and email leads via Google Ads traffic?
Yes, using Google Forwarding Numbers, mobile call buttons, and form fill tracking. Leads will be reported separately by source, so you can tell what’s working and what’s not.
What is better, having people land on my homepage or a specific landing page?
The most relevant page to the search term should be chosen. If the term warrants explanation, isolation and a dedicated page, then a landing page may be warranted. This would be the case in the event of a new product, new word or unique service. If it is a general term that describes the business, then a homepage may be more suitable.
How much will it cost me each time someone clicks on my ad?
This will depend upon the area of business that you are in. With Google Ads, a set of targeted keyword phrases are researched and selected. When these keywords are used in a search by a user they will trigger an ad to display. Bids are placed for ad positions. Bid prices can range from $0.05 to the top end of $100.00 per click. Bid prices for keywords for most businesses fall into a range from $0.50 to $5.00 per click, this will be determined by our research and which match types are selected. The bid price depends upon how high you wish to see your ads positioned and how much competition there is for the keyword phrases that have been selected.
What should my budget for Google Ads be?
Your budget should be based on your business goals. If you weigh up the number of new clients/customers you need to bring in to grow or maintain revenue, compared to your conversion rate, then work out how many click throughs you need per day to reach that goal – your budget should allow for that (remember to keep search volumes in mind) plus a small margin for safety.
The most important factor in deciding your budget is efficacy vs affordability. If you’re saving a lot by limiting your budget, then you may not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable. Either way, we can help you finding a good middle ground.
Can I advertise my product/service on Google?
A list of prohibited products and services can be found in the Google Ads advertising policy.
Can I have the same keywords for both my SEO and PPC campaign?
It really depends, as the competitiveness of keywords varies between SEO and PPC. You are free to bid on any PPC term, but SEO campaigns are structured around competitiveness and traffic. Any SEO keyword can be used as part of a PPC campaign, but not all PPC keywords can be used as part of an SEO campaign.
Can I schedule my ads to only display during certain hours and days?
Yes, it’s relatively straightforward to set certain hours and/or days when you want your ad to show. By strategically selecting times when your product/service is most likely to be searched for, you can make the most of your Google Ads spend. The exact times/days will depend on your industry, niche and location.